We Love Reading has started a new chapter in Uganda with its previous Reading Ambassador Matovu Mutesasira Abdallah. Matovu started thinking of expanding the reach of We Love Reading in Uganda after he saw the impact the program has on children.
In Uganda, Early learning and development is compromised by the lack of pre-schools and other early childhood development (ECD) programs and qualified teachers, as well as limited awareness and appreciation of the importance of ECD. One out of every 10 children between 3 and 5 years of age is enrolled in pre-primary education1. Therefore, the need of a program such as WLR is crucial and Matovu believed that.
Matovu started his own coffee brand in Uganda and as a way of supporting the implementation of the program, he suggested that a part of the money coming from selling coffee will be dedicated to the implementation of the program. He gather a team of more than ten people and all believing in the importance of the program for Uganda at large.
Now, the We Love Reading online training is being translated to Luganda and will be translated to three other native Ugandan languages. Matovu and his team are working to get more people believing in the program and already have more than 200 people interested in taking the training 50 of them will take the training even before it get translated as they cannot wait to start.
We Love Reading program will be spreading all over Uganda to make every single child fall in love with reading.