On the occasion of Global Entrepreneurship Week 2026, celebrated from November 16 to 22, the We Love Reading (WLR) program highlights the importance of social entrepreneurship and the role of innovative ideas in developing sustainable solutions to community challenges. The program reflects on its journey as an entrepreneurial initiative that began in Jordan and expanded to communities around the world.
The journey of We Love Reading began in 2006 with an initiative founded by Professor Rana Dajani, driven by her belief that reading for pleasure could be a powerful tool for creating meaningful change in the lives of children and their communities. The initiative was built around a simple yet innovative model: training local community members to conduct read-aloud sessions for children in their neighborhoods, empowering them to become Reading Ambassadors and changemakers within their communities.
Over the years, this initiative has grown into a global community movement, demonstrating how simple ideas can generate widespread and sustainable impact when they are rooted in an understanding of community needs and built on empowering individuals.
The We Love Reading experience reflects the essence of social entrepreneurship, which goes beyond establishing traditional businesses to include developing innovative solutions to social challenges and rethinking conventional approaches to creating change. Innovation does not necessarily require substantial resources or complex technologies. Sometimes, it begins with a shift in mindset and the ability to view a problem from a different perspective.
Mindset Is the Key to Change: A New Perspective on Entrepreneurship and Social Impact
In this context, the book “Mindset Is the Key to Change,” co-authored by Professor Rana Dajani and Tate Gallagher and translated into Arabic by Khamila Al-Jundi, invites readers to rethink how social change is understood and how solutions can be designed to achieve sustainable impact.
The book explores the factors that influence how individuals think and make decisions. It raises important questions about the meaning of success in community development and nonprofit organizations, and how knowledge and innovation can contribute to more effective approaches to addressing social challenges.
It also presents the We Love Reading experience as a practical example of how a simple idea can evolve into a widespread community movement when it is built on trust in individuals, an understanding of their needs, and opportunities for them to actively participate in leading change.
A New Knowledge-Sharing Series to Inspire Ideas and Drive Change
In celebration of Global Entrepreneurship Week, We Love Reading is pleased to announce the preparation of a new series of educational and thought-provoking posts that will be shared in the coming weeks, featuring selected ideas and key themes from the book “Mindset Is the Key to Change.”
The series aims to make the book’s insights accessible to everyone interested in entrepreneurship, innovation, and community development. It seeks to inspire individuals to apply these perspectives to their own initiatives, encourage critical thinking, and explore innovative solutions to social challenges.
Through this knowledge-sharing initiative, We Love Reading reaffirms its belief that knowledge becomes truly valuable when it is shared, and that every individual has the potential to make a meaningful difference in their community.
Great change may begin with a small idea, but real impact begins when we believe in our ability to turn that idea into reality.
Stay tuned as we share selected insights from “Mindset Is the Key to Change” and invite you to join us on a journey of reflection, innovation, and meaningful social impact.