Prof. Rana Dajani founder of We Love Reading has participated in the online event “”The Butterfly effect” as one of the innovation stations organized by IBTECAR Consulting company within the Social Innovation Challenge 2022.
Dr. spoke. Rana Dajani during the event about the emergence of We Love Reading, an innovative social model that seeks to change thinking patterns through reading to create change makers.
She also shared the most prominent challenges she faced in her pioneering journey and stressed the importance of having institutions that adopt social innovations and support innovative individuals and that they are not restricted to institutions, even if this involves a percentage of risk, as many distinguished ideas are lost due to the inability of their owners to obtain adequate support.
She also spoke about the importance of perfecting what you do and committing to it. and stick to it in order to obtain funding and support.
Dr. Rana shared some ideas from her soon-to-be-published book entitled “We Love Reading”, including changing the mechanism of dealing with partner institutions and funders and changing the leadership mechanism to ensure sustainability and spread with the least possible cost and effort.
A group of We Love Reading ambassadors also shared their experiences as a We Love Reading ambassadors and shared their initiatives in which they started after completing the We Love Reading training.
It is noteworthy that the Social Innovation Challenge was launched by the French Experience Organization in cooperation with Ibtikar Consulting company and in cooperation with the Ministry of Social Development, with the aim of empowering youth to find solutions to improve the social protection sector in Jordan and achieve the well-being of individuals and communities.